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Wednesday, October 29, 2014

PSA outline of ideas

A PSA has four essential components:
  • Significance of Issue to the Public: What is the proposed issue? Describe the problem and why it is important to the public? Are there any statistics involved which might be useful?  I am looking to explore the types of risky behaviors teens are currently involverd in, online and in real-time. It is important for teens and parents to be aware of the statistics and the possible ways to prevent risky behaviors from happening. According to a CDC report, in 2013, 7.3% of students were forced to have sex without their consent; 46.8% of teens had been sexually active; and 5.6 % of those teens had been sexually active before age 13. 
  • Target Audience: Whom do I want to speak to? Mostly, i want parents to be aware of what is going on with their children, because I, too, will want to know when that time comes!
  • Message: What is the proposed message? What do I want the person who is watching this to understand? i want parents to understand the "struggle is real" for teens. They are pressured in school and online into maturing (example: sexually) earlier than ever before.
  • Action Step: What is the call to action? What do I want the person to do? What can an individual do in the home or community? How will the action solve the problem? I want parents to be aware of these risky behaviors, talk to their children, and be informed about what the majority of adolescents are into today.




Identify the topic for your PSA Risky behaviors of teens today (online & in real-time)
Research the topic and 3 facts or statistics you will use to shape your PSA.  According to a CDC report, in 2013, 7.3% of students were forced to have sex without their consent; 46.8% of teens had been sexually active; and 5.6 % of those teens had been sexually active before age 13. 
Identify the Audience for your PSA: Unsuspe

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