In sum, the best advertisements use images, jingles, and
stories to focus attention on the brand. They are not just creative for
creative's sake.
I used to
work in advertising and this is definitely true. There were specific websites
we used to buy similar images for each customer’s advertisements (getty images,
for example). We used them across all media we offered (web, collateral, audio,
etc.). Now, any time I see an elderly couple on a tandem bike, I automatically
think “Del Webb” communities. There were other customers too, who preferred to
stick to the same types backgrounds and such & just switch out images, so
that their audience would always associate those color combinations with their
brand. Although I worked in the industry, these ads did work on me because I
know now what images are brought to mind by certain billboards, etc.
This ad works on so many levels. The motto "like a good neighbor, State Farm is there" sings in my head every time i see a State Farm commercial. . . and no one can say "khakis" now without me immediately thinking of Jake. I have also learned from State Farm, that no matter where Iam, my agent can come and save me when I am having car issues. These jungles and images will forever be burned in my head attached to State Farm, well-played, Stet farm, well-played.
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