Week 10: Media Deconstruction

• Do you agree with the claims made in the deconstruction? Yes, I absolutely do. I think that Alltel is definitely speaking to a middle-class, white family. And, sadly, the ethnic group renting the room is a poor display of respect for other cultures by Alltel
•  Is the Century Link ad really a cover for a company that is making profits over customer satisfaction? Probably, I do not believe that most companies have our well-being, as consumers, in their sights. The text that goes along with the Century Link ad seems to suggest that the company is most interested in money and not customer relations. I would have to agree that this is true of most businesses.
• Does the Alltel ad really promote racism or stereotypes of immigrants? I definitely do not think Alltel is doing themselves any favors with the non-white population, I think the appearance of the “renters” is definitely filled with racism and prejudice.
• What is your interpretation of the commercial? I have to say, my jaw dropped when the door opened to the dancing renters performing for their chicken. I can honestly say that I hope they pulled the ad shortly after it aired and maybe reassigned their writers to different positions. I thought it was very offensive.
• How does it differ from the interpretation offered by the Center for Media Literacy? I mostly agree with the CLM’s views. I think this was a poorly though out commercial—on all sides